As a writer, I recently pitched an idea for a new book to someone in the industry. In a very polite way, she told me that I had proposed a much-needed message that people really needed to hear today. Then she followed that statement by telling me that unfortunately, my name isn’t well known enough to share this message.
She’s right, I know. People don’t know my name. A marketer by profession, I know that there is a considerable amount of business wisdom in her statement.ut do you want to know the truth? My name hasn’t a shred of power. It won’t change lives for the better. I’d rather lift up the Name of the One Who has created every living thing. Now that name has power! That’s the name to be lifted up… not mine.